new cake logo: from the beginning

by putting the 'i' in 'design'

over the summer i decided to change the name and logo of my cake business. the reason being i was bored and needed a project! but also to make my business more professional looking.

first i started doodling some ideas i had in my head for the new logo, then developing them.

 after some really rough doodles i decided on my final design and took it into illustrator. using the pen and brush tool i designed the shapes and after i had my basic logo i started chopping and changing, seeing what colours work best, adding backgrounds, etc. below is my final logo